How Did I Add a Google Consent Message

Posted on Jul 7, 2024

To add a Google Consent Message to your website, specifically for services that require user consent for data processing and compliance with regulations like GDPR, you can use Google’s Consent Mode. Google Consent Mode helps you manage user consent for multiple Google tags and tools, such as Google Analytics, Google Ads, and others. Here’s a general guide on how you can add a Google Consent Message to your website:

Set Up Google Tag Manager

If you haven’t already, set up Google Tag Manager on your website. Sign in to your Google Tag Manager account and create a new container for your website.
Follow the instructions to install the Google Tag Manager container code on your website.

Inside your Google Tag Manager container, navigate to Tags and click on New to create a new tag.
Select the tag type as Google Consent Mode under the Consent category.
Configure the Consent Mode settings according to your requirements, including your Privacy Policy URL, Language, and whether consent is required for advertising cookies or analytics cookies.

Set Up Triggers

Create triggers in Google Tag Manager to determine when the consent message should be displayed to users. Triggers can be based on user actions, such as visiting the website for the first time or interacting with a cookie banner.
Link these triggers to the Consent Mode tag you created.

Preview and Test

Preview your setup in Google Tag Manager to ensure that the Consent Message displays as expected based on your triggers.
Test the functionality across different scenarios to ensure that the Consent Mode behaves as intended.

Publish Changes

Once you are satisfied with the setup and testing, publish the changes in Google Tag Manager to make the Consent Message live on your website.

Monitor and Adjust

Regularly monitor the performance and functionality of the Google Consent Message on your website.
Adjust the settings and triggers as needed based on user feedback or changes in regulations.
By following these steps and integrating Google Consent Mode through Google Tag Manager, you can effectively manage user consent for data processing on your website. This helps ensure compliance with privacy regulations while providing transparency to your users regarding data usage.